The NBC Today Show Contest Code Word is one of the most popular TV sweepstakes in the United States. Viewers watch the TODAY Show to catch a special Code Word that unlocks an entry into exclusive giveaways. These promotions often come with exciting prizes sponsored by NBC and partner brands.
If you’re searching for information on how the code word contest works, how to enter, eligibility, and prize details — this complete guide has everything you need.
⭐ What Is the NBC Today Show Code Word Contest?
The TODAY Show airs special contests throughout the year where participants must:
- Watch the NBC TODAY Show broadcast
- Listen for the “Code Word” announced on air
- Submit the code word on the official TODAY Show website
- Enter your details for a chance to win
These contests are usually part of:
- Seasonal giveaways
- Holiday sweepstakes
- Special sponsor promotions
- TODAY Show series (e.g., TODAY Food, TODAY Deals, etc.)
⭐ Where to Find the Today Show Code Word?
The Code Word is announced:
- During the live TODAY Show broadcast
- In specific segments
- Occasionally on TODAY Show promotions
- On the official NBC/TODAY Show contest page (if permitted)
Important:
Due to contest rules and legal requirements, websites cannot publish the exact “Code Word” unless it is officially released by NBC publicly.
For the real code word, always watch the show or visit the official contest page.
⭐ How to Enter the NBC Today Show Contest (Step-by-Step Guide)
1. Watch the NBC TODAY Show
Tune in during the designated time to hear the daily Code Word.
2. Visit the Official Contest Website
Go to the official NBC/TODAY Show contest page.
(Usually shared during the broadcast.)
3. Enter the Code Word
Type the correct Code Word of the Day in the entry field.
4. Provide Personal Details
You may need to enter:
- Name
- Age
- Phone number
- Residential address
5. Submit the Entry
Click Submit and make sure you receive a confirmation message.
6. Wait for Winner Notifications
Winners are typically contacted by:
- Phone
- Or posted on TODAY Show’s winner list
⭐ Eligibility Requirements
Although rules vary depending on the contest, typical eligibility includes:
- Must be 18 years or older
- Must be a legal U.S. resident
- One entry per person per day
- Must provide the correct code word
- Employees of NBC and partners may not be eligible
Always read the official rules for the specific giveaway.
⭐ What Prizes Can You Win?
Past TODAY Show contests have included:
- Cash prizes
- Travel packages
- Exclusive TODAY Show experiences
- Home products
- Gift cards
- Sponsored brand bundles
Prize values vary by promotion.
⭐ Tips to Improve Your Chances of Winning
Although sweepstakes winners are chosen randomly, these tips help maximize your chances:
✔ Tune In Every Day
Daily entries = better odds.
✔ Use a Dedicated Email
Ensures you don’t miss winner notifications.
✔ Double-Check the Code Word
Incorrect code = invalid entry.
✔ Enter Early
Some contests accept a limited number of submissions.
✔ Follow All Rules
Disqualified entries are common if instructions aren’t followed.
⭐ Common Questions (FAQ)
1. Is the Today Show Code Word contest free?
Yes, it is 100% free to enter.
2. Can I enter without watching the show?
No. You must have the correct code word, which is announced on air.
3. Does the code word change daily?
Yes. Many contests reveal a different code word every day.
4. Can I enter multiple times?
Usually one entry per day unless the rules allow extra entries.
5. How long do the contests run?
Most TODAY Show contests last 1–2 weeks.
⭐ Final Thoughts
The NBC Today Show Contest Code Word offers viewers an exciting chance to win valuable prizes simply by tuning in and entering a daily code word. If you enjoy sweepstakes, this is one of the easiest and most entertaining ways to participate.
Top Sweepstakes to Enter in 2026
Watch the TODAY Show every morning, note the Code Word, submit your entry, and you could be the next winner!